"NISSAN" IN COLLABORATION WITH OSN PROVIDES CRICKET FANS IN THE REGION HIGHLIGHTS OF THE MATCHES OF THE "CRICKET CHAMPIONS CUP 2017"

Nissan, the world's only sponsor of the Cricket Champion Cup, in collaboration with OSN, the exclusive broadcast provider, has launched a unique initiative that allows cricket fans in the Middle East and North Africa region to access a rich library of videos for highlights. I have seen the tournament.

The curtain on the England and Wales competitions was canceled after an exciting final match on June 18, which attracted both India and Pakistan, and received remarkable attention in the Middle East, where both teams are popular. The International Cricket Council organizes the tournament once every 4 years in a one-day system.

This initiative has been widely welcomed by the game legends in the Middle East, and has been reinforced by the arrival of the two finalists. A quarter of a million cricket fans in the region enjoyed an extensive video package every hour of all games during the 18 days of the tournament.

The sponsorship of the International Cricket Council is a long-term commitment to the sport, which enjoys a broad base in the Middle East and North Africa, which hosts large expatriate communities from leading countries in the sport.

The partnership between Nissan and OSN is a reflection of the bold and innovative steps taken by both companies to give cricket fans in the Middle East and North Africa the opportunity to watch exclusive and free of the highlights in games they are always eager to follow. The site reviewed the most beautiful glimpses during the time of the games, in a live coverage experience is the best of its kind.

Fadi Ghosn, Chief Marketing Officer, Nissan Middle East, said: "We are aware of the passion of many Nissan owners in the Middle East to follow cricket on a day-to-day basis, which is why we sponsor the Cricket Board And our partnership with OSN, which resulted in the launch of the mini-site, has brought these aspects to new levels, allowing fans to reach the best of the best shots once they occur in the 2017 Cricket Championships I would like to point out that The feedback we received from fans who used the site was very positive. "

"With OSN positioned as an ideal destination for cricket enthusiasts in the region, our partnership with Nissan has further enhanced our coverage of the 2017 Cricket Championships," said Andy Warkman, Vice President, Sports and Production, OSN. Mini-player that offers free game downloads to all game enthusiasts as well as OSN subscribers who enjoyed watching the live broadcast of the games on OSN Sports Cricket HD and the OSN Play platform, as well as part of the live shows in the network studios where the company's fingerprints were included I think we are either We are committed to providing comprehensive care in every sense of the word and we are proud of what we achieved with Nissan. "

In conjunction with the tournament held during the holy month of Ramadan and within the framework of the campaign «exceptional moments» #MomentsThatCount, Nissan conducted a unique competition to allow one of the lucky players to win the new car "Kiks" entirely. In addition, there are a host of valuable prizes, including products bearing the signature of cricket legends such as Englishman Michael Fogan, Indian Zaher Khan, Pakistan's Qar Younis and Darren Sami of the West Indies.

E-content has been promoted through several cricket websites such as Cricbuzz, CricInfo, OSN channels and social networking pages. Nissan's sponsorship of the event was also highlighted by the promotion of products bearing the fingerprints of both companies during the coverage of OSN Studio.

"Our focus is on adopting a new approach away from the traditional media in order to make the most of our sponsorship of cricket by partnering with OSN during the 2017 Cricket Champions Cup," said Ghosn. Enthusiasm 'outside the framework of its operations in the production of cars.

About Nissan Motor Company Ltd.

Nissan has a global fleet of more than 60 vehicles sold under the Nissan, Infiniti and Datson brands. In FY 2015, the company sold more than 5.4 million vehicles around the world and generated 12.2 trillion yen. Nissan is the engineering, manufacturing and marketing of the Lev, one of the most recognized electric cars in history. Nissan International is headquartered in Yokohama, Japan and has six main branches: Nissan ASEN, Oceania, Nissan Africa, Nissan Middle East, India, Nissan China, Nissan Europe and Nissan Latin America and North America. Nissan's partnership with French manufacturer Renault has been formed since 1999 and with Mitsubishi Motors since 2016 under the Renault-Nissan alliance.